Dr. Zuckerberg practiced general dentistry in Dobbs Ferry and Brooklyn, New York, for 34 years before moving to California in 2013, where he now practices part time. He lectures nationally and internationally on social media marketing, online reputation management, and technology integration for dentists. He also consults with startup companies in the dental/medical fields and has authored articles for Dentaltown and Compendium on continuing education in dentistry. He also wrote the chapter on social media in the ADA’s Practical Guide to Internet Marketing and the chapter on aesthetics and dental marketing in Elsevier’s third edition of Esthetic Dentistry.